This video competed in
2019 Music Shorts Film Festival
“Mumiy Troll” music band keeps “screening“ the songs from their album “The East x the North-West”. “Milota” (cuteness) music video was made in Cameraptor international company that works with such world brands as Adidas, Dior, Fendi, Breitling, Panasonic, etc. Cameraptor has offered Mumiy Troll a creative video conception, based on the idea of monomyth. Monomyth is a united for the world mythology structure to describe the life, traveling, hardship, and victories of a character. In “Milota” music video Ilya Lagutenko is this character. More correctly, it’s his digital twin. A usual concert in the crowded night club. Suddenly there is a bright burst of light. It’s the moment when the character starts their surreal parallel universe journey.
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