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NOSSAS - Building People Power in Brazil

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This video competed in
2024 Hispanic Heritage Film Challenge


NOSSAS builds digital mobilization tools for real-world action to amplify civic engagement and resource a network of activism in Brazil. NOSSAS engaged over 1.2 million Brazilians in 18 cities, and successfully advocated for 25 public policy changes in 2020, across more than 200 citizen-led campaigns. Alessandra Orofino is a Brazilian nonprofit executive, activist, writer, producer, and director. In 2011, at age of 22, she co-founded the NGO NOSSAS, where she is currently the Executive Director. Alessandra Orofino has extensive experience in community organizing and activism. She was a founding team member at Purpose, a NY-based agency that incubated groups such as AllOut, GetUp, and Walk Free. Before joining the civic engagement world, Alessandra worked with GBV research in Brazil and in India. She also curated AQESE, a blog focused on gender inequality at Folha, Brazil’s largest newspaper, and wrote a column for the print version of the same publication. She is the showrunner at GregNews, one of Brazil’s most popular weekly political satire shows, which aired on HBO. In 2014, she spoke at the TEDGlobal stage. In 2019, she was selected as a fellow for the Obama Foundation. Alessandra holds a Bachelor's Degree from Columbia University in Economics and Human Rights. VIDEO CREDITS: Filipe Peçanha & Daniela Orofino - camera/location producer Matthew Beighley - Editor/Co-Director Gabriel Diamond - Director/Producer/Camera Phil Collis, Tim Calberg - Executive Producers

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